![]() ![]() ![]() Companies like Sony, with their experience of developing best in class electronics, are beginning to show their potential within the EV space – the company has just recently revealed its prototype seven-seat electric SUV and announced the formation of “Sony Mobility, Inc.,” a new company to focus on mobility and EV efforts.Īs the corporate spotlight begins to evolve to a more diverse automaker landscape, we believe there is also space for a rethink of the way we approach our day to day attitude towards mobility.ĭuring last year’s COP26 conference there was surprise voiced by much of the transport industry that no mention of cycling, walking or trains was given within the agenda for the conference’s ‘Transport Day’. Likewise, the magazine’s Car of the Year was given to the Lucid Air, considered to be a competitor to Tesla’s Model S.Īs well as new entrants into the space, several other more established companies are also entering the fray as the manufacturing load shifts from combustion engine parts to the software controls. Several electric startups such as Byton, Canoo, NIO, Lucid and Rivian are joining the market with many making a more powerful mark on the electrification of the sector than the incumbents.Īt the end of last year, Rivian R1T battery-electric pickup was awarded Motor Trend magazine’s North American Truck of the Year, beating more traditional automakers such as Ford and Hyundai. Last year witnessed an increased pace of change within the automotive sector, with over 50 EVs now available to buy from within the UK.Īs the 2030 deadline approaches, the race to announce new and exciting EV models is heating up.īut it’s not just the traditional automotive manufacturers driving the newsflow of new electric vehicle product launches. Author: Agustin Guilisasti, HumanForest CEO and Founder
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